3-SIMPLE Steps That Built The Greatest Fortunes In History

Mark Joyner provides a free ebook copy of his new book - The Great Formula - on http://www.simpleology.com/courses/tgf/

In it Mark identifies a simple 3-step formula used to build some of the greatest fortunes in history.

Step 1. Create The Irrisistible Offer

Step 2. Present It To A Thirsty Crowd

Step 3. Sell Them a Second Glass

A very good, simple read with neat examples of the formula's application in many successful businesses.

What I like about the formula is that it adheres to the principle espoused in the title of this blog 'Its So Simple! ..1 ..2 ..3' and as discussed in the post - MAD 7. It Only Takes 'HALF-A-DOZEN' Things! - where I write:

'Yes, most often it takes only a few things... 1, 2, or 3 things... just a 'half-a-dozen' things to ensure success in most projects.'

Mark's formula is a creative twist on one I learnt from Jay Abraham to improve revenue in one's business back in the late '80's, which went something like this:

1. Increase the number of new customers in your business

2. Increase the price (and therfore value) of your product/s

3. Increase the frequency of sales to your existing customer base


My own twist on this theme that I use to show retailers 'How To Pull Your Target Consumer's Like BIG Fish... and have them say thank-you for doing it!' goes like this:

Step 1. Go to where the BIG Fish are

Step 2. Give 'em some tasty tidbits to create a Feeding FRENZY

Step 3. Present Your HOOK


Hmmm... am finding myself being more and more sensitive to, and driving my strategic business thinking to, thinking simply in 3's... as mentioned in this post: simplify, Simplify, SIMPLIFY ..1 ..2 ..3


Regards
Trevor Nel - 011 - 705-2790 - http://www.innercircleforum.com/
trevor@innercircleforum.com